No Borders Migration Advocates 1Blogs, Networking sites are the best when it comes to market research
July 16th 2008 00:52
Link: www.noborders-group.com
Experts say the Australian tourism industry is taking a different direction now, and is being shaped by travel blogs and social networking sites, with hotels and hostels taking tips from the comments and opinions being put online.
This seems to be a growing trend that we are seeing. In that businesses are turning to blog sites and comments posted on networking sites to determine exactly what their clients think of them and what their clients want from them. And if you think about it…it’s smart. People are more likely to be honest when commenting on a hotel or product when they are anonymous and ‘hiding’ behind a blog site on-line.
A research report conduct by BIGsearch concluded that the correlation between people who would provide advice to a friend about a product or service and people who search on-line found:
Regularly give advice:
Adults who search online 47%
All adults 29.4%
Occasionally give advice:
Adults who search online 49.8%
All adults 63.4%
Never give advice:
Adults who search online 3.2%
All adults 7.2%
Source: BIGresearch, SIMM 11 (Dec 07)
Just food for thought.
This seems to be a growing trend that we are seeing. In that businesses are turning to blog sites and comments posted on networking sites to determine exactly what their clients think of them and what their clients want from them. And if you think about it…it’s smart. People are more likely to be honest when commenting on a hotel or product when they are anonymous and ‘hiding’ behind a blog site on-line.
A research report conduct by BIGsearch concluded that the correlation between people who would provide advice to a friend about a product or service and people who search on-line found:
Regularly give advice:
Adults who search online 47%
All adults 29.4%
Occasionally give advice:
Adults who search online 49.8%
All adults 63.4%
Never give advice:
Adults who search online 3.2%
All adults 7.2%
Source: BIGresearch, SIMM 11 (Dec 07)
Just food for thought.
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